LIVING IN NOSTALGIA
Nostalgia is having remembrance for the past. It is going back in our minds to a time and a place when and where we were happy, comfortable and secure; in other words, Obsession with the Past . When it comes to the past, life was easier when we were young, we didn’t have responsibilities, bills to pay, houses to maintain; everything that mattered was to have fun and look cool for our friends. I can personally say, that every little thing that reminds me of my past, brings me joy; so, it is not a surprise for me that nostalgia is such a strong thing in fashion, since it is a tool that designers use to get closer to the customers’ emotions, and help them to create a stronger relation between The Brand and the life style that it offers. Designers create entire collections that resemble the past; most of the time making reference to decades, or years, or trends that were strong when they were growing up, or that were important in their lives ( Read this interview of Hedi Slimane ); b...